Overview:
Kepner-Tregoe (KT), a management consulting firm specializing in improving business outcomes and processes. KT controlled their website with a custom, legacy backend with limited content management capabilities. Their website was hindering their growth and ability to serve clients. During a recent rebranding effort, Kepner-Tregoe began looking for an all-in-one solution to their website needs:
- A content management system with eCommerce functionality and a strong content marketing focus
- Salesforce integration to streamline their contact management
- A team that could work well with an in-house development team to complete the project.
Solution:
Ten24, with the help of Mura and Slatwall, were just the solution Kepner-Tregoe was looking for. First, and most importantly, ten24 was able to create a new site to operate as a base for of Kepner-Tregoe’s content marketing efforts.
1. Content Marketing Hub
Both on and off the web, Kepner-Tregoe is focused on the transformational sale where Kepner-Tregoe helps organizations from the inside out and empowers the employees to train others in “Clear Thinking capabilities”. This process is catalyzed by creating and curating content in order to establish Kepner-Tregoe as a thought leader in the industry. To provide an effective solution, ten24 fully integrated blogs, articles, and other content with promotional efforts in one place. Controlling both inbound and outbound marketing, ten24 created a simple way for Kepner-Tregoe to categorize and publish content, connect the articles with social media, and help drive email campaign leads.
2. Streamlined eCommerce
In addition, ten24 also developed a new and innovative way for Kepner-Tregoe to sell online. First, Kepner-Tregoe doesn’t sell physical items – with hundreds of workshops and downloadable products, Kepner-Tregoe’s situation is not like traditional retail eCommerce. Ten24 seamlessly integrated Slatwall’s capabilities with Kepner-Tregoe’s needs, allowing administrators to manage workshop registrations and create custom displays of each workshop on the front-end for visitors to interact with. Administrators can also manage digital product purchases and downloads and keep track of which users have access to what content.
3. Salesforce Intel
Combined with the powerful client management tools of Salesforce, Kepner-Tregoe can now see which clients log onto the website, which pages they view, what items they download, and what they purchase. This functionality helps the organization better target marketing and other initiatives to individual clients.
Customized Content Layouts
Kepner-Tregoe can utilize a number of different layouts, such as this case study listing page with a right-column highlight.
Checkout With Multiple Currencies
Based on location, the Kepner-Tregoe site automatically applies the appropriate currency for checkout.
Integrated "My Account" Pages
User information is integrated with Salesforce and other software. User orders are also displayed on the customized "My Account" page.
Results:
Kepner-Tregoe now controls powerful client relationship management tools that seamlessly combine website usage and client activity.
- Streamlined registration process makes it easier for clients to register for seminars, training sessions, and other events.
- Salesforce integration greatly improved Kepner-Tregoe’s ability to track and target marketing messages to users.
- Multiple currency acceptance and language sites have improved Kepner-Tregoe’s ability to sell internationally, broadening their online, and offline market.
About Kepner-Tregoe
Kepner-Tregoe (KT) provides capability development and consulting solutions across the world to help build Thinking Organizations that resolve the most pressing issues with clarity and confidence. Founded in 1958 based on ground-breaking research on how people think, solve problems and make decisions, Princeton-based Kepner-Tregoe is dedicated to helping organizations achieve Operational Excellence by improving quality, increasing efficiency and reducing costs. KT Clear Thinking is used at every level of client organizations: to implement strategy; achieve step-change improvements in operations; increase customer satisfaction in support organizations, and drive superior issue resolution throughout the organization. KT provides Clear Thinking for a complex world.