Spectro Scientific is a leader in the field of condition based maintenance and oil in water analysis. The company is one of the largest suppliers of oil, fuel and fluid analysis instruments to industry and the military worldwide. Industry clients include petrochemical, mining, marine and power generation companies as well as commercial testing laboratories.
With their company growing and their products targeting a specific testing market, Spectro needed a flexible platform to support their current product mix and give flexibility for a rapidly growing product line.
Spectro was working with our partner, Catalyst, on their new corporate identity, and therefore needed a website to match their new marketing focus. They wanted to take the company to another level, a serious player in their field.
Spectro’s existing website platform was difficult to manage and not easily customized, making it difficult for the marketing team to be agile and set-up campaigns effectively.
The ten24 team incorporated Slatwall Commerce and Mura content management system to manage Spectro’s product line and allow for future enhancements and eCommerce capabilities. The design of the new website was refreshed to match a new Spectro Scientific corporate name and identity including an updated logo, new color scheme, and corporate tagline.
In addition to an updated design, the new website is built on top of a responsive framework to allow for friendlier mobile browsing and search. The ease-of-use of the new content management system and integration with Slatwall Commerce has allowed the Spectro team to build more in-depth product focused content and a searchable, categorized, product resource center.
Flexible landing page templates were created in the CMS, allowing the Spectro marketing team to easily set-up new campaigns, including custom form fields.