Many companies struggle to articulate exactly what they do, what value they bring to clients or customers.  As a young company (about to enter our sixth year), ten24 has been no different.  My wife would ask me about once a year, "what do you do again" and I would provide a 3-5 minute answer and she would glaze over and be reading a magazine before I got half way through.  I gave up after a while and just said "we build websites".

But the definition of who we are as a company has been coming into clearer focus over the last 24 months, as we have added new expertise to our staff and developed our open source eCommerce software, Slatwall.  We help our clients with Digital Commerce Management, that is what we are really good at.

So what is Digital Commerce Management?  Let's break it down:


Until a few years ago the word "digital" seemed old school, conjuring up images of the defunct Digital Corp or a Tandy computer with DOS flickering on the screen.  But content and commerce is no longer just accessed via the web, it is omnipresent on smartphones, tablets, laptops, desktops, televisions, car dashboards and even glasses.  Digital is simply the best way to describe all of these devices. So we haven't been a web solutions company for a while, we are a digital solutions company.


Commerce can be defined as “A component of business which includes all activities, functions and institutions involved in transferring goods from producers to consumer.”

Our clients typically engage in Commerce through one of two types of transfers:

  1. The consumer provides information in exchange for access.  For example, filling out a form in order to download a whitepaper or creating an account to get a free trial.
  2. The consumer provides money in exchange for goods or services.  For example, buying a t-shirt online or paying for a monthly subscription to an web application.


The transfer of information or money is just the tip of the iceberg, the challenge is navigating what lies beneath the water, a complex system that can cripple a company without the right tools and resources.  Some of the things a digital commerce company needs to consider:

  • Products and options
  • Pricing and Promotions
  • Orders and payment processing
  • Accounts and customer service
  • Inventory and fulfillment
  • System Integrations
  • Software, servers and compliance issues
  • Marketing

So that is Digital Commerce Management (DCM), and that is what ten24 does every minute of every day, helping our clients master DCM and grow their business.  We are in the process of re-designing our website to reflect our commitement to DCM, look for this in the coming months.  In the meantime, if you have any questions don't hesitate to give me a call at 877-886-5806 ext. 101.  

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