B2B Marketing

The ten24 team is back from representing Slatwall Commerce at the B2B Online conference in Chicago! We had the opportunity to network with business leaders and marketing experts, while leading two roundtable sessions. Read on to learn more about our time at this event!

Check out our free B2B eCommerce requirements document to guide you through the process of creating a platform that’s right for your company.

Which content elements are most important to their target audiences? What causes them to leave a website and not return? And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process?

Earlier this year KoMarketing Associates released findings from a survey they ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. They had seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

We’ve all seen the writing on the wall: online sales across nearly every industry are growing faster than their brick and mortar counterparts.