Earlier this year KoMarketing Associates released findings from a survey they ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. They had seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

There are a lot of great insights from last year's report, but Komarketing has just released this year's survey, with a revised set of questions based on last year's feedback and input from respondents.


This survey will only take 10 minutes or so to complete.  At the end of the survey, you will have the option to provide your email in order to receive a copy of the report — and to win one of five $100 AMEX gift cards.

Interested in looking back at last year’s report? Here it is! The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.

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