Brad is responsible for managing ten24’s production process as well as guiding online marketing strategy for client projects. Brad brings his extensive technical and marketing expertise to ten24’s Web Engineering process, working with the rest of our team to build detailed functional specifications, wireframes and prototypes. He then guides the project through production and finally helps the client define, implement and track project performance.
Prior to joining ten24, Brad was E-Commerce Manager at Crabtree & Evelyn, LTD., responsible for managing the day-to-day operations and marketing as well as long term strategy, application and e-commerce platform management and online marketing planning. During that time, crabtree-evelyn.com saw significant increases in traffic, revenue, profitability and the launch of a new global e-commerce platform.
Brad began his career as a web producer at Synthenet Corporation. As web producer, Brad's responsibilities included design integration, analytics management and project storyboard/specification development.
We are excited to announce the release of version 4.2 codenamed Chupacabra.
When you start a project by having the difficult conversations you can't avoid, you save yourself frustrations later. It's easy to feel positive making a lot of progress, discussing and agreeing on easier issues, but you will be quickly deflated when more complicated features come up for discussion.
In the past several months, we've been fortunate to work with a number of entrepreneurs and small companies actively building their businesses on the web. Working in industries from clothing to industrial thermal oxidizers, these companies are creating, designing and launching applications on the web either as a service or a small piece of the business.
We encounter a number of clients and end-users who insist there is no way they could support a blog. A blog is basically a collection of centrialized content. Examples can include articles, press releases, events, case studies, or a key hire announcement.
Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.