Why your B2B Website Matters
by David Crouch
on December 10, 2008
The folks at Raintoday.com have put together some great research on how companies purchase professional services and what role the website plays in that process.
Erica Stritch, the General Manager of RainToday.com has provided some highlights from their newest research report, How Clients Buy: 2009 Benchmark Report on Professional Services Marketing and Selling from the Client Perspective, focused on why a B2B website matters in the selling process.
You can click here to read Erica's full summary; but some of the highlights include:
- 80% of buyers indicate that they typically visit the service provider's website before buying.
- 83% of buyers report that the website holds at least "some influence" over their decision to engage in an initial discussion with that service provider (a significant increase from only 69% in 2005).
- 74% of buyers said that the service provider's website holds at least "some influence" over their ultimate decision to buy services from the provider (a significant increase from only 51% in 2005).
This is really great stuff and well worth the the price ($345 non-member, $276 member) of the report if it falls in your lap to generate leads for your company.