While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.
Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.
I never thought I would utter these words but Hillary Clinton was right, it does take a village, but not only when raising kids. In order to build a successful business you need to create and nurture a community, and very often several communities at once.
Your site has launched. You’re still getting pats on the back from the rest of your team and you still have that “I just accomplished something big” glow. Things are good. Just don’t forget that there’s no such thing as a finish line for a web marketing project.
Influence has been quite the buzzword the last few months. Influence is more about action than talk. It also has to be taken within context to mean anything. Companies influence customers in positive ways because they empower customers to influence them. These companies have three basic characteristics that set them apart from the rest.
It’s happened to us all - it starts out slowly with a feature here, a must-have script there and soon enough your product detail page is chock full of widgets, gadgets, apps, animations and more. Somewhere, deep in the there, you’ve still got a “Buy” button. Now if your customers could only find it.
If you have experience managing content on the web or designing, you've seen it. Take a simple website and begin making design elements “stand out”. The changes begin innocently enough and with the best of intentions.
I was watching the football game last night with a good friend of mine, a very successful salesperson for a manufacturer of automation equipment.
We got our new DroidX's in today and decided to do the big unveiling on the couch. Check out the video.
Our newest developer, Ilse van Meerbeek, is a national rowing champion with Olympic aspirations. We asked her lots of dumb questions about the sport and why she trains four hours everyday, so to try and educate us she decided to write some blog posts. So, is rowing like kayaking?.