Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit. The three presentations were fantastic, with lots of information and real life case studies.
Ok, they don't suck all of the time. Plugins are an essential component of open source applications, but you should be able to deliver a robust website utilizing the core of the CMS, relying on plugins only for project specific needs.
On Wednesday, February 23rd, I attended "The Future of Marketing Analytics and Automation Technologies, an event hosted by the Boston AMA.
Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.
This post was inspired by a conversation we had recently with a long term partner. I was introducing them to a new hire and asked if they would describe why ten24 is a trusted resource. The answers they provided are an excellent description of what we do, how we do it and what it's like to work with us.
The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data. However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”
When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.
Leadership is influence. For me, that’s the best definition of leadership. Whether we know it or not, we are always influencing people around us. Not just by what we say, but more so by our actions. As an organisation we are influencing people inside our organisation, as well as our customers and partners.
While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.
Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.