This post was inspired by a conversation we had recently with a long term partner. I was introducing them to a new hire and asked if they would describe why ten24 is a trusted resource. The answers they provided are an excellent description of what we do, how we do it and what it's like to work with us.
The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data. However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”
When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.
Leadership is influence. For me, that’s the best definition of leadership. Whether we know it or not, we are always influencing people around us. Not just by what we say, but more so by our actions. As an organisation we are influencing people inside our organisation, as well as our customers and partners.
While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.
Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.
I never thought I would utter these words but Hillary Clinton was right, it does take a village, but not only when raising kids. In order to build a successful business you need to create and nurture a community, and very often several communities at once.
Your site has launched. You’re still getting pats on the back from the rest of your team and you still have that “I just accomplished something big” glow. Things are good. Just don’t forget that there’s no such thing as a finish line for a web marketing project.
Influence has been quite the buzzword the last few months. Influence is more about action than talk. It also has to be taken within context to mean anything. Companies influence customers in positive ways because they empower customers to influence them. These companies have three basic characteristics that set them apart from the rest.
It’s happened to us all - it starts out slowly with a feature here, a must-have script there and soon enough your product detail page is chock full of widgets, gadgets, apps, animations and more. Somewhere, deep in the there, you’ve still got a “Buy” button. Now if your customers could only find it.