Many people ask where the ten24 name came from, well here's the answer.
We are excited to announce the release of version 4.2 codenamed Chupacabra.
Which content elements are most important to their target audiences? What causes them to leave a website and not return? And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process?
Earlier this year Komarketing Associates released findings from a survey they ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. They had seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.
What qualifies as "new content" when creating a content marketing strategy for your website? Three guidelines to help you create relevant, effective website content.
Increased traffic. Greater and higher quality conversions. A top-ranked search result. Whatever your goal is regarding your website, you are not alone in your pursuits.
While more marketers understand that search engine optimization is an integral part of the internet marketing mix, many find it difficult to fully incorporate SEO on a daily basis. While keeping in mind the notion that every marketing initiative can potentially impact or include SEO is the first step, there are tools and resources there to help.
Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City. He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11.
Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit. The three presentations were fantastic, with lots of information and real life case studies.
Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.