Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City. He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11.
We encounter a number of clients and end-users who insist there is no way they could support a blog. A blog is basically a collection of centrialized content. Examples can include articles, press releases, events, case studies, or a key hire announcement.
Being a CEO is not easy. I experience the day to day challenges our own CEO, Dave Crouch, has with running a business, a staff of great folks and making sure customers are satisfied with ten24 Web's services and support.
A poll on B2B marketing challenges done by Tim Hurley from ThinkMedia Partners, one of the presenters at the 2011 B2B Content Marketing Summit on April 6th.
Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit. The three presentations were fantastic, with lots of information and real life case studies.
Ok, they don't suck all of the time. Plugins are an essential component of open source applications, but you should be able to deliver a robust website utilizing the core of the CMS, relying on plugins only for project specific needs.
On Wednesday, February 23rd, I attended "The Future of Marketing Analytics and Automation Technologies, an event hosted by the Boston AMA.
Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.
The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data. However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”
When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.