Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City. He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. Anna's video was just released by Justin on his blog today.
Here's a quick description and the video:
Anna Barcelos is a B2B master and an integrated marketing communications champion. So silos beware. Anna stopped by #52CommsMixup recently to talk 1) The role of social media in B2B, 2) #IMCChat on Twitter and what it takes to make IMC work, 3) Her favorite books, including her No. 1 analytics and IMC resources, 4) A couple of her favorite causes.
Great job by Anna and Justin, make sure you check out the other interesting and informative interview at his site http://justincaseyouwerewondering.com/.
B2B Marketing, B2C Marketing, Content Marketing, SEO