Scientific American, the longest continuously published magazine in the U.S., now offers readers access to its complete archive, back to the inaugural issue in 1845. Scientific American is using ten24's Slatwall eCommerce application, an open source software, to facilitate content sales and build custom marketing promotions. Slatwall also provides a platform for subscription, account and customer service management for the www.scientificamerican.com website.
The Scientific American “All Access” subscription, one of more than 20 different subscription offerings managed in Slatwall, provides access to the magazine’s full archive. The archive contains more than 165 years of historic medical and technological advancements and scientific discoveries, including more than 170,000 articles. In that history, 151 Nobel Prize–winning scientists have written 245 articles. Gems include original reports of major inventions, such as Alexander Graham Bell’s invention of the telephone in 1876 and Thomas Edison’s invention of the incandescent light bulb in 1879.
“The ten24 team went above and beyond to deliver this complex project on an aggressive timeline,” said Angela Cesaro, Senior Digital Product Manager at Scientific American. “We look forward to continuing our partnership with ten24 and utilizing the Slatwall eCommerce platform to meet our ongoing business objectives.”
Some of the other highlights of the project include:
Two key integrations for the Scientific American website are with CDS Global (http://www.cds-global.com) and the Mura Content Management System (http://www.getmura.com). CDS Global manages Scientific American’s print fulfillment enabling a seamless integration of data between CDS and Slatwall.
The Mura CMS was deployed to manage all of the digital content pages for Scientific American, and the tight integration between Mura and Slatwall allows Scientific American to sell access to an entire edition of the digital magazine.
The built-in Slatwall reporting engine provides a framework for Scientific American to create any number of reports related to sales, promotions, orders, returns, and transactions. These reports can be customized by date range, while also adding different dimensions and metrics. The reports can also allow comparison between date ranges and can be exported or saved for future use.
Beyond the technology platform and administration functionality, Slatwall provides Scientific American with marketing tools, which can be used to gain more flexibility, speed to market and marketing intelligence than ever before. These include:
The Scientific American marketing team can now use the Slatwall promotion engine to deliver promotions through a number of different methods. They can create promotions on individual landing pages, offers for specified products, offer site-wide promotions, or a combination of both.
With a custom integration between Mura CMS and Slatwall, the Scientific American team can take advantage of expanding landing pages and marketing page functionality.
“Scientific American took the right approach with this complex project. They put their business requirements first and then looked for a technical solution to meet their needs, instead of letting the technology dictate functionality,” explained David Crouch, president at ten24 Digital Solutions. The Slatwall eCommerce system gave them the flexibility to configure the system according to their marketing and fulfillment logic. And the Scientific American team did an excellent job at steering through all of the inevitable road blocks of a project of this magnitude, we can’t wait to continue our partnership.”
About ten24 Digital Solutions
ten24 is a digital solutions provider. We help companies understand how cloud-based software can solve complex business requirements. Our Engineering process, combined with our expertise in eCommerce, custom development, content management, email marketing, and user interface design, allow us to form long term partnerships with our clients and help them build their business.
ten24 is the creator and lead development team for the open source Slatwall eCommerce software. Our team of eCommerce experts, with decades of experience building and managing large scale eCommerce solutions, has translated that knowledge into a new generation platform, Slatwall. In only three years, the enterprise level, open source solutions has a feature set that competes with the leading eCommerce products in the market.
For more information in ten24 Digital Solutions visit http://www.ten24web.com
For more information in Slatwall eCommerce visit http://www.getslatwall.com
About Nature Publishing Group (NPG):
Nature Publishing Group (NPG) is a publisher of high impact scientific information in print and online. NPG publishes journals, online databases and services across the life, physical, chemical and applied sciences.
Focusing on the needs of scientists, Nature (founded in 1869) is the leading weekly, international scientific journal. NPG publishes a range of Nature research journals and Nature Reviews journals, and a range of prestigious academic and partner journals including society-owned publications. Online, nature.com provides over 8 million visitors per month with access to NPG publications and services, including news and comment from Nature, and the leading scientific jobs board Nature jobs.
Scientific American is at the heart of NPG's consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the oldest continuously published magazine in the US and the leading authoritative publication for science in the general media. Together with scientificamerican.com and 14 local language editions around the world it reaches over 5 million consumers and scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany.
Throughout all its businesses NPG is dedicated to serving the scientific community and the wider scientifically interested general public. Part of Macmillan Science and Education, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, San Francisco, Washington DC, Buenos Aires, Mexico City, Sao Paulo, Cairo, Dubai, Delhi, Mumbai, Hong Kong, Shanghai, Melbourne, Osaka, Seoul, Barcelona, Madrid, Basingstoke, Heidelberg, Munich and Paris. For more information, please go to www.nature.com.
B2C Marketing, Content Management System, eCommerce, Slatwall, ten24, Web Development