Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc.
But B2B marketers also need to know what buyers actually want from a vendor website. Which content elements are most important to their target audiences? What causes them to leave a website and not return? And most importantly, what website factors will encourage the prospective buyer to take the next step in the sales process?
Komarketing Associates, in coordination with their partners Huff Industrial Marketing and BuyerZone, and in sponsorship with ten24 Digital Solutions, strive to answer these questions and many others in this year’s B2B Web Usability Report.
We hope you find it as valuable as we did. The full report can be downloaded, without form submission, through the following landing page: 2015 Web Usability ReportB2B Marketing, SEO, ten24