Brad Gustavesen
Partner / Vice President
Brad is responsible for managing ten24’s production process as well as guiding online marketing strategy for client projects. Brad brings his extensive technical and marketing expertise to ten24’s Web Engineering process, working with the rest of our team to build detailed functional specifications, wireframes and prototypes. He then guides the project through production and finally helps the client define, implement and track project performance.
Prior to joining ten24, Brad was E-Commerce Manager at Crabtree & Evelyn, LTD., responsible for managing the day-to-day operations and marketing as well as long term strategy, application and e-commerce platform management and online marketing planning. During that time, crabtree-evelyn.com saw significant increases in traffic, revenue, profitability and the launch of a new global e-commerce platform.
Brad began his career as a web producer at Synthenet Corporation. As web producer, Brad's responsibilities included design integration, analytics management and project storyboard/specification development.
Blog Posts:
- May 18, 2011
- A Blog? I Can't Do That! Five Steps to Making a Case
We encounter a number of clients and end-users who insist there is no way they could support a blog. A blog is basically a collection of centrialized content. Examples can include articles, press releases, events, case studies, or a key hire announcement.
Read More- 0 Comments Topics: B2B Marketing, B2C Marketing, Social Media
- February 10, 2011
- Building Customer Profiles
Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.
Read More- 0 Comments Topics: B2B Marketing, B2C Marketing, E-Commerce, Integrated Marketing, Online Security, Email Marketing
- January 6, 2011
- Getting Transactional - 10 Tips for Launching a Transactional E-mail Campaign
When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.
Read More- 0 Comments Topics: Analytics, B2B Marketing, B2C Marketing, E-Commerce, Email Marketing
- December 15, 2010
- Optimizing On-Site Subscription Opportunities
While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.
Read More- 0 Comments Topics: B2C Marketing, Web Development, E-Commerce, Email Marketing, Partner/Client Relations
- November 16, 2010
- My new website is live, now what?
Your site has launched. You’re still getting pats on the back from the rest of your team and you still have that “I just accomplished something big” glow. Things are good. Just don’t forget that there’s no such thing as a finish line for a web marketing project.
Read More- 0 Comments Topics: Web Development
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