New Website Integrates Content Management with Email and CRM

They came to ten24 Website Solutions because they wanted to re-design their website and better integrate with their email and CRM applications. ten24 worked closely with the Wellesley Hills Group team to develop a design that highlighted their new book launch, Professional Services Marketing, and clearly presented their thought leadership in the area of professional services marketing.

The site is built in ten24's hosted content management system. This system provides Wellesley Hills Group the ability to update the site easily, adding new pages, documents, images, news items and events.  The CMS also provides a dynamic form builder that integrates with Salesforce.com, so each time a user submits a form through the site, a new lead is automatically created in Salesforce.

The ten24 CMS also provides Wellesley Hills Group the ability to add video to any page in the site, customizing the thumbnail image, video title and description.  The videos are actually streaming from a third party provider.

Wellesley Hills Group newsletter subscriptions are also integrated with the new website, allowing users to subscribe or unsubscribe from the list easily.  This form is tied directly to VerticalResponse, the email system Wellesley Hills Group uses to create, send and track their campaigns.

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