Lately, especially with the recent Google Panda updates affecting much more than “less than 10% of search traffic,” clients have been questioning what they can do to better optimize their websites. The short answer, as with most things, is that search engine optimization combines a number of different factors including keyword relevance, inbound linking, meta page descriptions, and alt tagging images. However, with the update brings to the forefront an often neglected Google favorite: fresh, relevant content.
The question then is, “What qualifies as fresh, relevant content?” We’ve all seen attempts at this – sites try to optimize their content by writing for Google, and the end result is something like this:
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Want to write for Google? Don’t. It won’t get you far, and Google’s smarter than that. Try these guidelines on for size: