Webinars for Lead Generation

Can webinars create new business and cut marketing costs?

I know that a lot of clients are interested in how webinars can help from a marketing and lead generation standpoint, but are not sure if they are worth the effort and cost.

Rally Point has written a white paper that answers these questions, and even provides a calculator to help you determine if the ROI will make sense.

Entitled, Expand Reach, Grow Revenue: The Business Case for Lead Generation Webinars, this white paper outlines how webinars can create new revenue by finding new clients and reaching new prospects. It also shows how webinars cut marketing costs as an affordable and highly-effective tactic. In total, this white paper makes the business case for how running webinars at your company can make business sense.

Some of the other topics covered in this white paper include:

• Why webinars appeal to prospects.

• A comparison of web based versus in person events.

• How webinars can create content and lead marketing programs.

You can download the PDF here, and there is no registration required.