Social Media

There are three stages to any technology. The “look ma' no hands” stage, when the technology seems like magic. The “plumbing” stage, when tools and standards emerge and the “content” stage, when finally the technology is applied to serious work.  Guest blogger Pia Proal of Real Cool TV talks about these stages when it comes to web video.

Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City.  He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. 

We encounter a number of clients and end-users who insist there is no way they could support a blog. A blog is basically a collection of centrialized content. Examples can include articles, press releases, events, case studies, or a key hire announcement.

Being a CEO is not easy. I experience the day to day challenges our own CEO, Dave Crouch, has with running a business, a staff of great folks and making sure customers are satisfied with ten24 Web's services and support.

 A poll on B2B marketing challenges done by Tim Hurley from ThinkMedia Partners, one of the presenters at the 2011 B2B Content Marketing Summit on April 6th.

Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit.  The three presentations were fantastic, with lots of information and real life case studies.

Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.

I never thought I would utter these words but Hillary Clinton was right, it does take a village, but not only when raising kids.  In order to build a successful business you need to create and nurture a community, and very often several communities at once.

Influence has been quite the buzzword the last few months.  Influence is more about action than talk. It also has to be taken within context to mean anything. Companies influence customers in positive ways because they empower customers to influence them. These companies have three basic characteristics that set them apart from the rest.

I recently served as an expert panelist for a webinar entitled Lead Generation Tactics for Resource Limited Small Businesses. The session was produced and hosted by Eric Glazer of the Marketing Studio.

I recently did a talk at that focused on the business reasons for deploying content management system.