SEO

While more marketers understand that search engine optimization is an integral part of the internet marketing mix, many find it difficult to fully incorporate SEO on a daily basis. While keeping in mind the notion that every marketing initiative can potentially impact or include SEO is the first step, there are tools and resources there to help.

Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City.  He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. 

Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit.  The three presentations were fantastic, with lots of information and real life case studies.

Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.

This event is designed to provide concrete strategies for creating, managing and marketing your companies content on the web.

Content Management Systems definitely make managing a website’s content easier. But not all CMS platforms help you keep up with the fast pace of improving your Search Engine Optimization (SEO) efforts.

I recently served as an expert panelist for a webinar entitled Lead Generation Tactics for Resource Limited Small Businesses. The session was produced and hosted by Eric Glazer of the Marketing Studio.

I recently did a talk at that focused on the business reasons for deploying content management system.