Marketing Technologies

January 31, 2012
B2B Mobile Applications: Four Reasons Companies Should Consider Them

The use of iPads and other tablets is growing at a fast pace. In a recent Pew Internet Research study, consumer purchases of tablets and e-readers doubled over the holidays. In corporate America, over 68% of companies are planning to deploy tablets this year per a survey from Model Metrics.

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By Anna Barcelos
0 Comments Topics: Content Management System, Lead Generation, B2B Marketing, Marketing Technologies, Content Marketing, Web Technologies
January 17, 2012
To App or Not to App: What's Your Mobile Strategy?

We are in the midst of a fundamental shift in web development. Mobile is quickly changing the way we interact with the web and every website redesign going forward should include a strategy to utilize it.

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By Ryan McMorrow
2 Comments Topics: B2B Marketing, B2C Marketing, Marketing Technologies, Web Development, E-Commerce, Web Technologies, Web Design, Slatwall eCommerce
August 25, 2011
Web Video is Over!

There are three stages to any technology. The “look ma' no hands” stage, when the technology seems like magic. The “plumbing” stage, when tools and standards emerge and the “content” stage, when finally the technology is applied to serious work.  Guest blogger Pia Proal of Real Cool TV talks about these stages when it comes to web video.

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By Pia Proal
4 Comments Topics: B2B Marketing, B2C Marketing, Marketing Technologies, Web Development, Social Media, Partner/Client Relations, Web Technologies
June 21, 2011
ten24 Signs on as Gold Sponsor of MuraCon 2011

We are pleased to announce that ten24 has signed on as a Gold Sponsor of the first annual MuraCon in Sacremento, CA on August 25th and 26th, 2011.

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By David Crouch
0 Comments Topics: Content Management System, Marketing Technologies, E-Commerce, Web Technologies
March 8, 2011
CMS Plugins Suck

Ok, they don't suck all of the time.  Plugins are an essential component of open source applications, but you should be able to deliver a robust website utilizing the core of the CMS, relying on plugins only for project specific needs.

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By David Crouch
3 Comments Topics: Content Management System, B2B Marketing, Marketing Technologies, Web Development, Online Security, Web Technologies
February 24, 2011
The Future of Marketing Analytics & Automation Technologies: Boston AMA Event Highlights

On Wednesday, February 23rd, I attended "The Future of Marketing Analytics and Automation Technologies, an event hosted by the Boston AMA.

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By Anna Barcelos
2 Comments Topics: Analytics, Lead Generation, B2B Marketing, Marketing Technologies, Email Marketing
January 31, 2011
The Quest for One View of the Customer: Four Ongoing Challenges

The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data.  However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”

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By Anna Barcelos
2 Comments Topics: Analytics, B2B Marketing, B2C Marketing, Marketing Technologies, Integrated Marketing
February 17, 2009
9 Tools Marketers Need in their Toolbox

I recently served as an expert panelist for a webinar entitled Lead Generation Tactics for Resource Limited Small Businesses. The session was produced and hosted by Eric Glazer of the Marketing Studio.

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By David Crouch
0 Comments Topics: Content Management System, Analytics, Marketing Technologies, Web Development, Email Marketing, SEO, Social Media, Web Technologies
December 30, 2008
Business Case for Content Management

I recently did a talk at that focused on the business reasons for deploying content management system.

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By David Crouch
0 Comments Topics: Content Management System, B2B Marketing, Marketing Technologies, Content Marketing, SEO, Social Media, Web Technologies
November 28, 2008
ten24 Name

Many people ask where the ten24 name came from, well here's the answer.

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By David Crouch
0 Comments Topics: Content Management System, Analytics, Lead Generation, B2B Marketing, B2C Marketing, Marketing Technologies, Web Development, E-Commerce, Integrated Marketing, Online Security, Email Marketing, Content Marketing, SEO, Project Management, Social Media, Partner/Client Relations, State of the Web, Web Technologies