Integrated Marketing

Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City.  He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. 

Being a CEO is not easy. I experience the day to day challenges our own CEO, Dave Crouch, has with running a business, a staff of great folks and making sure customers are satisfied with ten24 Web's services and support.

 A poll on B2B marketing challenges done by Tim Hurley from ThinkMedia Partners, one of the presenters at the 2011 B2B Content Marketing Summit on April 6th.

Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit.  The three presentations were fantastic, with lots of information and real life case studies.

Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.

The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data.  However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”

Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.

Influence has been quite the buzzword the last few months.  Influence is more about action than talk. It also has to be taken within context to mean anything. Companies influence customers in positive ways because they empower customers to influence them. These companies have three basic characteristics that set them apart from the rest.