Email Marketing

On Wednesday, February 23rd, I attended "The Future of Marketing Analytics and Automation Technologies, an event hosted by the Boston AMA.

Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.

When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.

While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.

Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.

I am always looking for talented individuals who understand how to deliver real business solutions through the web

I recently served as an expert panelist for a webinar entitled Lead Generation Tactics for Resource Limited Small Businesses. The session was produced and hosted by Eric Glazer of the Marketing Studio.