Content Marketing

What qualifies as "new content" when creating a content marketing strategy for your website? Three guidelines to help you create relevant, effective website content.

The use of iPads and other tablets is growing at a fast pace. In a recent Pew Internet Research study, consumer purchases of tablets and e-readers doubled over the holidays. In corporate America, over 68% of companies are planning to deploy tablets this year per a survey from Model Metrics.

Increased traffic. Greater and higher quality conversions. A top-ranked search result. Whatever your goal is regarding your website, you are not alone in your pursuits.

Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City.  He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. 

Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit.  The three presentations were fantastic, with lots of information and real life case studies.

Within Online Marketing, Over 70% of B2B companies say their primary investment in 2011 will be in web development. Are you planning on investing in a new website next year? You should check out these four important questions to consider as you make that decision.

This event is designed to provide concrete strategies for creating, managing and marketing your companies content on the web.

For many B2B marketers, generating quality leads through the web is a critical objective.

I recently did a talk at that focused on the business reasons for deploying content management system.