B2C Marketing

We are in the midst of a fundamental shift in web development. Mobile is quickly changing the way we interact with the web and every website redesign going forward should include a strategy to utilize it.

There are three stages to any technology. The “look ma' no hands” stage, when the technology seems like magic. The “plumbing” stage, when tools and standards emerge and the “content” stage, when finally the technology is applied to serious work.  Guest blogger Pia Proal of Real Cool TV talks about these stages when it comes to web video.

After 12 months of hard work we are pleased to launch v1.0 of our e-commerce platform, Slatwall.

If you stay up past prime time, you can find them crowding the cable stations. And even though we think we're immune to them, their mere proliferation suggests that many of us aren't.

Building business relationships takes time, but ultimately they are a win-win situation for both partners and clients. Here are three advantages of business partnerships.

Justin Goldsborough is a Digital Strategist at Fleishman-Hillard in Kansas City.  He had a great idea to interview 52 marketing professionals in 2011, and our own Anna Barcelos was number 11. 

We encounter a number of clients and end-users who insist there is no way they could support a blog. A blog is basically a collection of centrialized content. Examples can include articles, press releases, events, case studies, or a key hire announcement.

Being a CEO is not easy. I experience the day to day challenges our own CEO, Dave Crouch, has with running a business, a staff of great folks and making sure customers are satisfied with ten24 Web's services and support.

Medical manufacturer Davol, a division of Bard, required a more flexible content management system (CMS) than their existing proprietary CMS to manage two websites.

Marketers need to spend more time increasing the quality, not so much the quantity, of their databases. Here are five ways to get better quality data while not annoying customers.

The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data.  However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”

When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.

While holiday shopping earlier this week, I was reminded of the importance of the integration between your subscription list and your e-commerce site. Too often, website forms and acquisition methods become too focused on a single purpose. A contact form is only a contact form, a catalog request form does only that and your checkout process is for shopping only.

It’s happened to us all - it starts out slowly with a feature here, a must-have script there and soon enough your product detail page is chock full of widgets, gadgets, apps, animations and more. Somewhere, deep in the there, you’ve still got a “Buy” button. Now if your customers could only find it.

I am always looking for talented individuals who understand how to deliver real business solutions through the web