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Analytics
- July 25, 2012
- Two Ways to Track Online Marketing Campaigns in Google Analytics
The beauty of online marketing campaigns is that they are much easier to track than traditional marketing campaigns. Google Analytics has great tools to help marketers track their online marketing efforts. Here are two that you can set up and start tracking today.
Read More- 0 Comments Topics: Analytics, Lead Generation, B2B Marketing, B2C Marketing, Email Marketing
- March 23, 2011
- 2011 Content Marketing Summit
Last year we produced an event called the Content Marketing Summit and it was a great success, not that we can take all of the credit. The three presentations were fantastic, with lots of information and real life case studies.
Read More- 0 Comments Topics: Analytics, Lead Generation, B2B Marketing, Integrated Marketing, Email Marketing, Content Marketing, SEO, Social Media
- February 24, 2011
- The Future of Marketing Analytics & Automation Technologies: Boston AMA Event Highlights
On Wednesday, February 23rd, I attended "The Future of Marketing Analytics and Automation Technologies, an event hosted by the Boston AMA.
Read More- 2 Comments Topics: Analytics, Lead Generation, B2B Marketing, Marketing Technologies, Email Marketing
- January 31, 2011
- The Quest for One View of the Customer: Four Ongoing Challenges
The recent IBM and Teradata marketing automation acquisitions are examples of integrations to help companies learn more about customers and prospects through more accurate, relevant data. However, the question remains: Will the integration of these systems help organizations achieve "one view of the customer?”
Read More- 2 Comments Topics: Analytics, B2B Marketing, B2C Marketing, Marketing Technologies, Integrated Marketing
- January 6, 2011
- Getting Transactional - 10 Tips for Launching a Transactional E-mail Campaign
When it comes to e-mail marketing, building a single broadcast e-mail doesn't intimidate most of us. But a triggered or transactional e-mail campaign always causes high anxiety. Here are a set of ten tips to help get you started.
Read More- 0 Comments Topics: Analytics, B2B Marketing, B2C Marketing, E-Commerce, Email Marketing
- February 17, 2009
- 9 Tools Marketers Need in their Toolbox
I recently served as an expert panelist for a webinar entitled Lead Generation Tactics for Resource Limited Small Businesses. The session was produced and hosted by Eric Glazer of the Marketing Studio.
Read More- 0 Comments Topics: Content Management System, Analytics, Marketing Technologies, Web Development, Email Marketing, SEO, Social Media, Web Technologies
- November 28, 2008
- ten24 Name
Many people ask where the ten24 name came from, well here's the answer.
Read More- 0 Comments Topics: Content Management System, Analytics, Lead Generation, B2B Marketing, B2C Marketing, Marketing Technologies, Web Development, E-Commerce, Integrated Marketing, Online Security, Email Marketing, Content Marketing, SEO, Project Management, Social Media, Partner/Client Relations, State of the Web, Web Technologies
- November 21, 2008
- Cost Effective Web Tools for Nonprofits
- 0 Comments Topics: Content Management System, Analytics, Web Technologies
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